.  MAAPS Admin is the control center where global parameters are managed &     maintained pertaining to media, sources, demographics, geographics, products,     promotions, offers, etc.

.  The Admin Module also provides for both offer & source aliases whereby like     offers & like sources can be mapped so that their data can grouped or     combined. For example FNC & FOXN can be mapped to FOXNEWS allowing     results to be combined as well being maintained separately.

.  Security is a restricted area whereby only the Licensee's Administrator can     access to setup or change users, reports, importation, etc. Alternatively     security can be designated as an area where Xturion controls and maintains     the system on the behalf of the client or agency.

.  Vendors such as telemarketing, fulfillment, customer service, etc. can be setup     in multiples, all with their own respective cost components and restricted user     access.

.  Clients can be set up based on company and division with each user having     their own restricted access.