Xturion's data management solutions focus on creation of accurate, consistent and transparent data content for its customers. Our custom applications provide a single unified view of relevant data across your enterprise. Xturion's proprietary Management Analysis And Profiling System (MAAPS), is designed to consolidate data from disparate sources and provide comprehensive analysis and profiling. It uses and manages data such as media, responses, and vendor costs but it can also manage any other type of data.

.  MAAPS is the first & only "stand-alone" relational database driven system     designed to consolidate and manage all transactional data from every data     source and provide unlimited access, control and analysis.

.  MAAPS is Web based and is available to users, based on their respective defined     security protocol, 24 hours a day, 7 days a week, from anywhere in the world.

.  MAAPS is a conduit that imports, verifies, and scrubs all data then, after data is     loaded into the database, it redistributes the data with unique key code data     identifiers to the respective parties, e.g., fulfillment, media agencies, customer     service, client, etc.

.  MAAPS provides highly unique and fully customizable analytical tools and reports     that enable users to select and group data in any configuration and combination,     without restrictions or boundaries so that every trend, pattern and profile can be     seen.

.  MAAPS is a central repository for all data, regardless of whether it comes from     your own system or from multiple 3rd parties.

.  With MAAPS, you now have complete ownership & control of your data, enabling     you to add or change vendors at any time.

.  MAAPS can import any media data, regardless of the promotional channels used,     even events & appearances.

.  MAAPS can import any response data over a variety of platforms including the     web, text, telemarketing, direct mail, etc.

.  MAAPS can import costs from vendors as well as create reserves & measure     variances between actual and projected expenses.

.  MAAPS uses either predefined file formats or it can adapt vendor layouts into the     importation process.

.  MAAPS Data consolidation process continuously monitors & stages new data     files as they are made available by vendors.

.  Data is verified for accuracy & scrubbed for errors & duplicates prior to     importation. Errant data is held in a pending state for replacement or "alias"     mapping assignment via the Admin Module.

.  Accurate & corrected data is automatically imported & redistributed instantly     according to predefined specifications in the Admin Module.

.  Each data record is assigned a unique key code Identifier & is monitored over     its lifecycle for disposition & status.

.  Key codes on orders enable "cradle-to-grave" monitoring, reporting & tracking     for 100% reconciliation and accountability.